品牌忠誠者有較高次數的重複購買行為，及較高意願嘗試購買忠誠品牌延伸的產品，是一個企業的 品牌資產的核心。本研究採用事件相關電......

We attempt to discover the key to entrepreneurial success in the E-Commerce market for traditional firms.Departing from ......

Drawing on the resource-based view and resource dependence theory,the authors integrate consumer into a channel dependen......

This study aims to explore(1)the word of mouth triggers namely brand loyalty,selfexpressive brands and brand tribalism; ......

Based on literature review,this paper puts forward the constitution of customer perceived value at first.Then,we set up ......

　　Most of the extant research on brand equity has looked at the issue from the perspective of either the consumer or t......

This research aims at investigating the role of branded mobile applications in enhancing brand equity.The main purpose o......